Management Study Program in Georgia

WHAT YOU GAIN FROM YOUR STUDIES 

• Practical skills and analytical tools needed for the creation of a new business venture
• Entrepreneurial skills and knowledge required to take advantage of available opportunities and tackle the problems of business development
• Knowledge and skills needed to become an entrepreneurial leader in various organizations (profit and non-profit)
• Knowledge regarding the specificity of family business and succession processes
• Creative thinking and problem-solving skills
• Practical knowledge of planning and conducting marketing activities in different organizations
• Practical knowledge on how to develop successful strategies for achieving marketing objectives
• Skills and competencies in the use of Information and Communication Technology (ICT) marketing tools
• Practical ability to conduct marketing research projects – planning and implementation
• In-depth knowledge on how to explore new markets by means of international marketing activities
• Practical knowledge of contemporary trends in marketing (e.g., social media marketing, viral marketing, etc.)
• Knowledge regarding the international and intercultural aspects of management and organizations
• An understanding of the impact of cultures on organizations
• The ability to understand and work in an international/multicultural environment
• The ability to understand and apply management concepts in diverse cultural settings

CAREER OPPORTUNITIES AFTER YOUR STUDIES 

• A manager in Polish branches of foreign enterprises
• A specialist  in foreign market development
• A specialist in international cooperation in public/local administration offices and in the non-governmental sector
• A leader of international projects
• An entrepreneur who pursues opportunities on the international market
• An entrepreneurial leader in different organizations
• A marketing specialist – ready to work in both domestic and international environments as well as corporations, small and medium sized companies, interactive or marketing research agencies, and/or public institutions
• A junior marketing manager responsible for the development of brands in local, domestic, or international markets
• A marketing consultant with in depth knowledge of the newest concepts and marketing tools
• An entrepreneur prepared for the succession of the family business

MAJORS 

• International Management
• Entrepreneurship
• Marketing
• Digital Society & New Media
• HoReCa (Hotel, Restaurant, Catering) Management

* Majors will launch provided that the required amount of students sign up.

SELECTED COURSES